We can also contrast Logan Lucky with weekend’s number one film, The Hitman’s Bodyguard. Soderbergh and Co., are going to be fine (though the principals are being paid largely in back-end money, of which there will be little), but I am disappointed that these sort of deals, which makes it possible to make mid-budget films for adults, may not seem as attractive after the disappointing opening of Logan Lucky. Good word of mouth should also help it become a big hit on iTunes and streaming rentals, because it is a terrific, fun, incredibly satisfying film. The film only cost $29 million, and Soderbergh recouped most of the investment before the film even opened in foreign pre-sales and by selling streaming rights to Amazon (where the film should do very well). Unfortunately, Logan Lucky ended in third place this weekend with an unfortunate $8 million take, about half of the studio’s expectations. This seems like the sort of film that should at least be a modest hit: It’s smart, mainstream multiplex fodder with great reviews (93 percent on Rotten Tomatoes).
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Here’s a movie perfect for even multiplex audiences: It’s a caper starring recognizable actors (Channing Tatum, Adam Driver, Seth MacFarlane, Daniel Craig) it’s funny it’s fast-paced it’s set in large part on a NASCAR track and it comes from a well-known director who has had success with these kinds of films in the past, in Steven Soderbergh.
Steven Soderbergh’s latest, Logan Lucky is the perfect example. Yes, Get Out and Girls Trip benefits from a strong critical response, but some really great commercial films still sometimes slip through the cracks. Unfortunately, the reverse is not always true. Domestically, anyway, franchises like Pirates of the Caribbean, Transformers and The Dark Universe, and critically panned films like Baywatch and King Arthur: Legend of the Sword have hit major snags at the box office. Thanks in part to Rotten Tomatoes ( and much to the chagrin of movie studios), bad movies are failing at the box office at a much higher rate than in previous years.
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